Director, Content & Community Marketing at oVertone Haircare in Denver, CO

oVertone Haircare

๐Ÿ“Œ Denver, CO
๐Ÿ•‘ December 1, 2020
๐Ÿท๏ธ OTHER
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Director, Content & Community Marketing

The Director, Content & Community Strategy will lead content strategy, development and distribution to bring oVertone brand messages and story to life across a diverse mix of brand and social media channels. This role will focus on transforming brand and product marketing strategy into best-in-class content that accelerates community growth and deepens oVertones relationship to its audience and clients. The Director, Content & Community Strategy is a key leadership position on the marketing team, and requires partnership with cross-functional teams, including Brand Marketing, Growth, Creative and Development to create holistic and efficient content plans that support each teams respective needs and overall brand objectives. They will serve as the content nucleus and expert, ensuring strategic development of content that fuels a client-centric consumer journey across various brand touchpoints. This person will also oversee organic social strategy and execution, influencer strategy and network development, and cross-functional community management. Across all phases of content planning, production and launch, the Director, Content Marketing will ensure consistency in the oVertone voice and tone. This individual will be an expert on digital media marketing trends, and will constantly drive innovation, leveraging data, insights and competitive analysis to drive concepting and optimize content across channels. This role reports directly to the VP Marketing and will manage the day-to-day of the Content, Social, Influencer and Community Management Team, as well as agency partners.

Requirements

Key

Responsibilities

Partner with Brand & Growth teams to plan content that can efficiently be leveraged across channels to drive awareness, traffic, engagement and conversion across diverse platforms Lead cross-platform channel and content strategy, that brings brand messages to life through expertise of channels and understanding of how to drive organic & paid success on various platforms Partner with Creative team to brief and produce best-in-class content that is tailored to various audiences, channels and messages to meet marketing objectives Build and own the cross-functional content calendar, aligning team leads and overseeing successful execution through clear, concise and thorough documents, communications and presentations Directly manage the Social team to develop and execute content plans on a day to day basis, while analyzing performance and using data/learnings to drive constant innovation Oversee Influencer team and agency partners to drive growth to scale network, relationship-building and content-sourcing, and develop custom partnerships that support key marketing initiatives Across key functions, analyze and measure the ongoing performance to determine effectiveness through relevant monitoring tools. Share insights and analysis through regular performance reporting and identify opportunities apply learnings to future efforts Content Strategy Lead development of oVertones annual content strategy, with input from Brand & Growth teams, that fuels holistic, efficient consumer journey for key audiences, touchpoints and objectives Partner with Product Marketing team to translate objectives and messages from new product launches, educational and always on campaigns into content customized for various channels Collaborate with Growth team to develop evergreen and ad hoc content for key initiatives/channels like our loyalty program, .co, email flows and paid advertising Collaborate and lead creative brief development to inspire dynamic, on brand creative concepts that translate into efficient and channel-specific content Oversee content pipeline from owned, earned and UGC content and identify opportunities to efficiently source or create content for appropriate brand channels Support creative through content production guidance to ensure smooth, organized shoot concepting, planning, and execution. Champion brand guidelines and ensure brand pillars are supported throughout content development. Encourage introspection, commitment to quality and radical inclusivity, and challenge team to innovate while maintaining brand standards Stay on top of insights, trends and cultural conversation and funnel into content briefs to drive relevance and engagement on key brand channels Social Strategy Oversee development of oVertone social strategy based on brand values, competitive, performance, best practices and marketing objectives, with support from social team Manage Integrated Marketing Manager and Social Specialist to maintain social calendar, day-to-day content needs, ensuring content plans deliver on broader brand and business objectives Develop and implement the content strategy to increase engagement across follower base on social platforms while driving traffic to e-commerce website Optimize the brands presence on Facebook, Instagram, YouTube, Twitter, Pinterest, Tiktok, and other relevant social media platforms and any new channels that may arise.
Lead strategy and ideation of regular and ongoing social and community-centric campaigns and activations to drive deeper engagement and growth with audiences Oversee translation of social initiatives into creative briefs that are customized to platforms while maintaining brand tone, guiding creation of content that is native, topical and innovative Lead Community Management strategy, define how we engage with community, bubbling up consumer insights, maintain proactive brand presence and participation in conversations Proactively identify opportunities on new and existing channels, e.g. beta tests or launches of new features. Investigate with platforms/vendors and develop proposals or test-and-learns for worthwhile opportunities and oversee successful implementation and measurement Manage budget, scope and relationship with third party vendors and platform management tools Influencer Strategy Oversee development of annual Influencer Strategy. Oversee creation of forward-thinking influencer marketing strategies in alignment with overall marketing strategy that constantly explores new ways to collaborate with Influencers to build brand awareness, affinity and credibility Guide scaling and growth of influencer network and support team in management of our diverse, intersectional community. Assist team in deciding on platforms, incentive structures, and scalable influencer network solutions.
Oversee strategic approach for Influencer campaigns, campaign execution and constantly refining content and partnership briefs to yield high quality, engaging content that supports brand objectives. Support ideation of new approaches, messages and ways in for custom content to drive innovation and desire to collaborate within influencer community Manage reporting and analysis of Influencer content, oversee management of dashboards and data from 3rd party partners to develop consistent and coherent reporting. Establish best practices and leverage data to inform future activations and creative development to optimize content/efforts Physical

Requirements

Continuously required to sit/stand Occasionally required to walk, bend, stoop, push/pull, and reach above About the company: oVertone Haircare is not your traditional company. Voted one of Denver's Best Places to Work (2018). We are also rated 4 out of 5 on InHerSight an independent site that rates the female-friendly culture of businesses. oVertone is a direct to consumer hair care business that is disrupting the multi-billion haircare market in North America. As a result of tremendous growth, oVertone Haircare is hiring an experienced React.js engineer with a background in high-volume e-commerce. Our core values are: Intersectional Feminism & Equality Honesty & Clarity Good Hustle Over Bad Hustle Tough Love Dedication to Quality Intentional Introspection

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Job Expires: December 31, 2020

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